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Brand, logos and icons.

Defib is the company. Pulse and Offbeat are its products. Everything you need to show them properly is on this page, and in one download.

Download every file Read the brand guide (PDF) Ask about using them

A zip of every mark as SVG and PNG, with the eleven-page brand guide.

Three names.

  • Defib

    The company, the account and the bill. Its mark is the bolt, in electric yellow. Its line is “No flatlines.”

  • Pulse

    Live polling in a meeting. Its mark is the heartbeat trace, in deep red lit with light orange. Its line is “Feel the room.”

  • Offbeat

    The same poll answered in people’s own time. Its mark rests, then lands late and the other way up, in orange lit with light red. Its line is “Answers in their own time.”

  • How to write them

    Defib, Pulse, Offbeat. “Pulse by Defib” the first time, then just Pulse. Not DEFIB in a sentence, not OffBeat, not “the Defib”.

The marks.

Letters are drawn as outlines, so no font is needed. Each mark also comes for light grounds and in one colour.

  • Defib lockup
    Defib lockupSVG
  • Pulse lockup
    Pulse lockupSVG
  • Offbeat lockup
    Offbeat lockupSVG
  • The bolt
    The boltSVG
  • Pulse trace
    Pulse traceSVG
  • Offbeat trace
    Offbeat traceSVG
  • Defib, on light
    Defib, on lightSVG
  • Pulse, on light
    Pulse, on lightSVG
  • Offbeat, on light
    Offbeat, on lightSVG
  • Defib icon
    Defib iconSVG
  • Pulse icon
    Pulse iconSVG
  • Offbeat icon
    Offbeat iconSVG

Colour.

One colour per name, on a near-black tinted with that colour. Neither product uses yellow.

  • Defib

    Electric yellow #eeff41 on #070503. On light grounds #6b5a00.

  • Pulse

    Deep red #f52249, light orange #ffb35c, on #070204. On light grounds #c4122f.

  • Offbeat

    Orange #ff8a1f, light red #ff5a78, on #070402. On light grounds #ad4700.

  • The gradient

    Red to orange to yellow. It belongs to the DEFIB wordmark and to nothing else.

Type.

Big Shoulders Display

Inter is for everything people read. Big Shoulders Display, at 800 to 900 and in capitals, is for headlines and wordmarks. Both are free under the SIL Open Font Licence.

Do and do not.

Do

  • Use the files as they are. Scale them, and nothing else.
  • Leave clear space the height of the mark on every side.
  • Keep them readable: 16 pixels tall or more for a mark, 20 for a lockup.
  • Use the light versions on white and pale grounds.
  • Say what is true: “we use Pulse”, “made with Pulse by Defib”.

Do not

  • Recolour a mark. No orange Pulse, no red Offbeat, no product in yellow.
  • Redraw, fill, tilt, skew or put a mark in a circle.
  • Add medical symbols: no crosses, ambulances or paddles, and no other lightning bolts.
  • Suggest a partnership or an endorsement that does not exist.
  • Make the joke about medicine. The thing being revived is always a meeting.