Defib brand kit
===============

Defib is the company. Pulse and Offbeat are its products.

What is here
  *.svg        every mark as a vector file (letters are outlines, no font needed)
  png/         the same marks as large PNG files; app icons at 512, 192 and 180

Which file
  ...-on-dark    for black and very dark grounds (the usual choice)
  ...-on-light   for white and pale grounds: deeper colours, nothing glows
  ...-black / ...-white   one colour, for print or over a photo

Colours
  Defib    electric yellow  #eeff41   (on light #6b5a00)   the bolt and the company only
  Pulse    deep neon red    #f52249   (on light #c4122f)   highlight: light orange #ffb35c
  Offbeat  neon orange      #ff8a1f   (on light #ad4700)   highlight: light red #ff5a78
  Grounds  Defib #070503, Pulse #070204, Offbeat #070402
  The red to orange to yellow gradient belongs to the DEFIB wordmark.

Type
  Headlines: Big Shoulders Display, 800 to 900, capitals
  Text: Inter
  Both are free under the SIL Open Font Licence.

Rules
  One colour per name: never an orange Pulse mark, a red Offbeat mark, or a product mark in yellow.
  Leave clear space the height of the mark on every side.
  Smallest size: 16px tall for a mark alone, 20px for a lockup.
  Do not redraw, fill, tilt, skew, recolour or put a mark in a circle.
  Do not add medical symbols (crosses, ambulances, paddles) or any other lightning bolt.
  Write Defib, Pulse, Offbeat. Not DEFIB in a sentence, not OffBeat, not "the Defib".

Questions: hello@getdefib.com
